Short Functional Text : Advertisement ( English Lesson 10th grade) Eni Kurnia R, S.Pd.

 Learning English text in high schools today is about the advertisement. What is advertisement text and how is the generic structure organized? This is the article about the definition and the generic structure of advertisement as functional text. 

Learning English in high school now concerns types of text. There are genres, functional text, and transactional or interpersonal dialog text. One of the functional text is advertisements. Together with announcements, brochures, leaflets, and banners, advertisement text is often found in many English tests. So below is what we understand about advertisement text.

Advertisement is a public announcement in a newspaper, television, or internet advertising something such as a product for sale, services offered, or an event. 

According to many experts, advertisement text is a public announcement commonly found in a newspaper, television, or internet advertising. Sometimes it is about a product, services, or an event for sale. How an advertisement text is arranged by the writer, below is the generic structure:
1. Purpose: What is the purpose of the writer to compose the advertisement text?
2. Name of product: This is about name and brand. What product, service, or events to sell?
3. User: Who needs the product? What are the product and services for?

Now let see the following samples of advertisement for several products or services. Remember, as an advertisement is written to persuade the readers, it is closely related to the hortatory exposition and analytical exposition text.

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Generic Structure of Advertisement Text and Samples

English Admin – Learning English text in high schools today is about the advertisement. What is advertisement text and how is the generic structure organized? This is the article about the definition and the generic structure of advertisement as functional text. what is best is that the articles completed with 11 samples.

Learning English in high school now concerns types of text. There are genres, functional text, and transactional or interpersonal dialog text. One of the functional text is advertisements. Together with announcements, brochures, leaflets, and banners, advertisement text is often found in many English tests. So below is what we understand about advertisement text.

Advertisement is a public announcement in a newspaper, television, or internet advertising something such as a product for sale, services offered, or an event.

According to many experts, advertisement text is a public announcement commonly found in a newspaper, television, or internet advertising. Sometimes it is about a product, services, or an event for sale. How an advertisement text is arranged by the writer, below is the generic structure:
1. Purpose: What is the purpose of the writer to compose the advertisement text?
2. Name of product: This is about name and brand. What product, service, or events to sell?
3. User: Who needs the product? What are the product and services for?

Now let see the following samples of advertisement for several products or services. Remember, as an advertisement is written to persuade the readers, it is closely related to the hortatory exposition and analytical exposition text.
1. Advertisement text for travel agent
example of advertisment in English

The advertisement sample above is about a product to sell. Do you know what is the product? Yes, it is about a travel agent service to New Zealand. I think one of you has ever been there. It is very wonderful, isn’t it?

2. Advertisement text about working at the hotel
example and genric structure of advetisement in English

The second text of the advertisement is about training services. Do you need a course to make you a hotelier? If yes, this is your first stage to reach your dream, managing and owning a hotel

3. Advertisement text about apartment
advertisment sample about office suit

The third sample of the advertisement above is selling space. It is an office suite. If one of you needs a new company office, this advertisement is what you are looking for.

4. Advertisement text about the refrigerator
old advertisement about refrigerator

The fourth sample is an old advertisement for selling a refrigerator McCray. Anyone of you has it in your house? That product was sold in the 1950s

5. Advertisement text about music concert
advertisement music concert

Whoever likes a music concert should see that advertisement. The ticket is very cheap. It is only one dollar. The concert was held at Plat’s music hall

6. Advertisement text about Phantom bike
advertisement bike

I think that is the best bike you can have. The feature said in the advertisement are beautiful colors, cantilever frame, leather saddle, and many more. You can read from the bike advertisement

7. Advertisement text about general motor product
advertisement general motor

Do you know that General Motor has a division which produces firepower machine? That advertisement said about it. The general motor does not only produce car but it also has flying engines

8. Advertisement text about shoes
advertisement shoes

The advertisement above is old, simple sales letter several kinds of shoes. The shoes  are for man and ladies. It is cheap.

9. Advertisement text about health product

L0006525 Advertisement: 'Spirone' inhaler of Dr. J. F. Churchill. Credit: Wellcome Library, London. Wellcome Images images@wellcome.ac.uk http://wellcomeimages.org Advertisement for 'Spirone' inhaler of Dr. John Francis Churchill. The Chemist and Druggist Published: 15th February 1890 Copyrighted work available under Creative Commons Attribution only licence CC BY 4.0 http://creativecommons.org/licenses/by/4.0/

The health product which is advertised above is Spirone inhalant. It can be applied for coughs, colds, asthma, bronchitis. You can read more on the text of the advertisements

10. Advertisement text about motel service

advertisement motelDo you need a place to stay when you are in Las Vegas? Yes you can stay in Tam’s O’shanter. There are TV, ice, coffee. All credit card are accepted

11. Advertisement text about a zoo
advertisement 8 zoo

The advertisement text above is about the coming of new animals in a zoo. Yes when you need to spend your holiday with your younger brother and sister, you can go to Eric Worrell’s reptile park, a famous zoo in Wyoming.

That’s all about advertisement text in English. The definition is complete enough as it is submitted with 11 samples of a true advertisement text for several kinds of products. Advertisement text is one kind of functional text which should be studied in the classroom when students of high school are learning English. This kind of approach in learning is famous as a text-based approach.

Besides learning some functional texts, studying English through a text-based approach also focuses on developing reading skills in some stories texts. One of them is understanding a narrative text. This is an entertaining story that teaches moral lessons. Another variety of stories covered by the method of text-based approach is understanding a twisting spoof text. It is an unpredictable funny story. To excel student's reading skills, giving reading materials on review text for simple product description is very recommended.

Shortly, learning English in high school is covering a wide range of topics. Students learn some examples of functional text, exercise with reading material of text genres, and practice transactional-interpersonal speaking. 

 

 

 

 

 

 

 

 

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